Bonnier Motorcycle Group relaunches the Street Chopper brand with a 45th anniversary, an all-new website, and large format magazines
The website, which launched in January of 2014 is the culmination of Street Chopper’s rich heritage melded with top level custom bikes from past and present. We will be intertwining the brand’s vast archive collection with the latest in interesting two-wheeled events, tech, and exclusive feature bikes presented in a new blog-roll type fashion. “We decided to get away from the boxy and click-heavy web design of old and really have gauged the look as well as feel of the new site around ease of use and the epic graphic imagery Street Chopper is know for.” Stated Jeff G. Holt Editor In Chief of Street Chopper.
The printed edition of Street Chopper has been upgraded in every way possible for this iteration. It has a larger journal-type trim size, hi-gloss cover, and heavy internal pages
When it comes to the paper version of Street Chopper, We are setting it apart from the current myriad of other so-called “Chopper” magazines. The printed edition of Street Chopper has been upgraded in every way possible for this iteration. It has a larger journal-type trim size, hi-gloss cover, and heavy internal pages. The magazine has also undergone a massive design makeover including the logo and we have added greatly to the already popular subject matter. Yes, Street Chopper will be covering both today’s riding lifestyle as well as showing our readers how it really was in the past with massive glimpses of archival bikes, tech, and events. We will also be adding even more feature bikes and info on these two-wheeled pieces of art than ever before along with some other amazing two-wheeled surprises.
“With the upgraded design, package size, quality, and content our readers have always lusted after we have moved Street Chopper from beside the commode to being proudly displayed on the coffee table.” Commented David Roe, Associate Publisher of the brand.
With the online presence, advertising, distribution, and sales power that Bonnier possesses over any past or present motorcycle publishing company, we are excited to bring our readers and fans nothing but the best custom chopper magazine in the world with Street Chopper for 2014 and beyond.
The new design and look of the printed edition of Street Chopper
The Bonnier Motorcycle Group will promote the new Street Chopper publication as a high-end premium print magazine in limited quantities. The new format will feature Street Chopper content in a very different way from the magazine that was previously produced. The New Street Chopper will be sold on traditional newsstands but also on Amazon.com and other online channels.
Street Chopper will also be very active online with the newly re-launched streetchopperweb.com’s daily updates. Street Chopper’s other social media outlets such as Facebook, Twitter, Instagram, Pinterest, and Google+, which will also all have consistent fresh and interesting two-wheeled content supplied to the brand’s fans and followers every day.
We invite you to enjoy the newest version of Street Chopper both online and in print and hope you are as excited for it as we are.