Fort Worth, TX - July 10, 2010 Today at the Tucker Rocky and Biker's Choice Dealer Show, Paul Teutul, Jr. and Steve Johnson, President of Tucker Rocky and Biker's Choice, announced a new relationship in which Biker's Choice will be a sponsor of Paul Jr. Designs on the TLC program American Chopper. Paul Jr. told the crowd gathered that his first bike built this season will feature parts and accessories from Biker's Choice. This bike will be unveiled at Sturgis in August. "This is an exciting new adventure for Biker's Choice and we are proud to have Paul Jr. and his team join the Biker's Choice crew," said Steve Johnson. Paul Jr. Designs and American Chopper will begin airing August 12, 2010, on TLC.