Pure Power's Incredible Reusable Oil Filter - STC Tech

We admit that we were very skeptical about this filter at first. It sounds impossible, but when Kelly Tidwell, owner of Pure Power Lubricants, described an oil filter he invented that could develop horsepower and torque increases of up to 15 percent, we had to see it for ourselves. But that's not all this oil filter does-in fact, this is probably one of the most interesting new products we've come across this entire year. Not only does it reduce parasitic drag created by a choked-up oil pump and filter, but it is also reuseable and can be washed clean in soap and water (think K&N air filter). Also, the machined fins create a larger surface area than a stock filter, it flows a larger amount of oil more quickly than stock, and it's constructed from billet aluminum instead of tin. It also acts as an oil cooler and will reduce oil temperature by 10 percent. You'll never have to buy another oil filter!

Testing a product like this required a dyno, so we went over to Ed Syer's shop, HB Hogs and Choppers, in Huntington Beach, California, to prove what Pure Power's filter was capable of.

We disassembled the filter...        read full caption We disassembled the filter to show what it's constructed of: 1. outer housing, 2. stainless-steel filter element, 3. filter base, and 4. spring-loaded bypass check ball.		Also inside is a rare-earth...        read full caption Also inside is a rare-earth magnet, about as small as your fingernail but strong enough to lift 2 pounds of iron-based metal. Even the internal O-rings are high-quality; each ring is made from oil- and gas-resistant Viton that will positively seal for the life of any bike.
Here's a comparison of a stock...        read full caption Here's a comparison of a stock filter (left), and Pure Power's filter (right). It's about the same size as a stock filter, but is far more attractive and functional. The machined fins on the Pure Power filter almost double the surface area of the stock filter, eliminating the need for an external oil cooler.	Oil is able to get in and...        read full caption Oil is able to get in and out of the Pure Power filter faster than a stock filter-here you can see how much larger the openings are. A larger hole means faster oil flow with less resistance.	Once we arrived at HB Hogs...        read full caption Once we arrived at HB Hogs and Choppers, Ed grabbed a custom chopper built with a bone-stock S&S 93ci shovelhead and rode it onto the dyno for some baseline runs with a stock oil filter.